Black Maternity Matters - West of England Academic Health Science Network

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Black Maternity Matters is a ground-breaking collaboration, supporting midwives to reduce the inequitable maternity outcomes faced by Black mothers. It will support maternity systems to offer safer, equitable care for all.

Did you know?

Black women are four times more likely to die during pregnancy or in the postnatal period than White women.¹
Stillbirth rates of Black and Black British babies are over twice those for White babies.²

It is also widely accepted that there are inevitable ‘near misses’, instances of poor care and psychological impact that have not yet been a focus of research, which add to the negative experience of many Black women during pregnancy and post-natal care.

While there are examples of excellent work happening around the country, the West of England has not yet developed a targeted, unified strategy to improve outcomes for Black pregnant women and their babies. Where training and education is offered, maternity staff are often left with no clear steps on how to introduce and test potential changes and improvements.

By setting up a supportive collaborative for maternity staff, offering peer support, education and training, and coaching in quality improvement (QI), our Black Maternity Matters project seeks to change this.

Statistics show that as a Black woman you are four times more likely to die in childbirth than a White woman. Therefore we have to confront the uncomfortable truths and challenge the inequalities in the structures that are impacting on Black children and their mothers before they are born.

Aisha Thomas, Founder of Representation Matters

About the project

Inspired by Black Mothers Matter’s vision that one day Black mothers will no longer be disproportionately in danger during pregnancy and the first year after birth, the Black Maternity Matters project has been developed by the West of England AHSN in partnership with Representation Matters and BCohCo.

Up to 15 midwives, maternity healthcare support workers and maternity care assistants
from across the West of England are coming together to form a regional collaborative, providing psychological safety and peer support in which to explore the issues facing Black mothers and what changes can be made in how we provide maternity services and care.

The work of the collaborative will be informed by local parent partners who will be invited to share their lived experience of maternity services to help shape their training and education, as well as their subsequent improvement projects.

Education and training

Members of the collaborative will take part in an innovative six-month education and training programme, focusing on cultural competency and diversity fluency. Participants will examine unconscious biases and the role of the individual in perpetuating unsafe systems of care for Black women.

The training programme will increase capacity and embed learning through a ‘train the trainer’ approach, resourcing the participants to take back and share their learning with colleagues in their own maternity units.

Quality improvement

Participants will also be supported to develop as quality improvement (QI) practitioners.

Using the learning and insights they have gained and with ongoing support from the wider collaborative, they will receive training and coaching to help them design and implement QI projects in their own hospitals, running small tests of change aimed at improving experiences and outcomes for Black women.

Participants will have the opportunity to join the Health Foundation’s Q community, and we will be launching a Q Special Interest Group to maximise learning and wider QI coaching.

Black Maternity Matters is one of nine projects around the country to be awarded funding from the Health Foundation through its Q Supporting local learning funding programme.

Evaluation

The West of England AHSN will carry out a qualitative and quantitative evaluation of the approach to identify both enablers and barriers in using QI to improve equity.

We will share learning regionally and nationally to inform the potential scale-up of this programme and to influence similar initiatives aimed at reducing inequity for other populations within and outside the maternity system.

We are honoured to have been invited to collaborate on such an important initiative, integral to the future of Black women and children’s health and wellbeing.

Katie Donovan-Adekanmbi, Inclusion and Cohesion Specialist at BCohCo

Become a parent partner

It is important to us that the experiences of Black mothers guide this project.

We are keen to hear from Black women and their families who would like to use their experience of maternity care to improve the experiences of other women and their babies.

By joining our steering group, you’ll work alongside midwives and other maternity professionals, shape the education and training materials, and review the ongoing improvement work in local maternity trusts.

For more information, take a look at the parent partner role profile, and if you are interested in getting involved please email us at weahsn.transformation@nhs.net. We hope to start working with parent partners as soon as possible.

We are so pleased to have this fantastic opportunity to develop this innovative programme to use a QI approach to deliver meaningful, actionable improvements to reduce inequity of outcomes for Black women within maternity systems.

Ann Remmers, Maternity and Neonatal Clinical Lead for the West of England AHSN

Project timescales

February to April 2022 – form the collaborative, recruit a midwife champion, design and development of the project through co-production with hospital and parent partners
May to October 2022 – launch of training and midwife learning community/collaborative
May to December 2022 – coaching and development of QI projects, share and learn sessions and collaborative working
July to December 2022 – evaluation.

Who is involved in the project?

Representatives of these organisations explain what it means to be involved in this groundbreaking project:

Aisha Thomas, founder of Representation Matters: “Statistics show that as a Black woman you are four times more likely to die in childbirth than a White woman. Therefore we have to confront the uncomfortable truths and challenge the inequalities in the structures that are impacting on Black children and their mothers before they are born.

“We are delighted to partner on this project to ensure that through this pilot midwives are able to enhance their knowledge, tackle their bias and prejudice, and become more equipped so that we can ensure that all children are able to enter into the world safely, irrespective of the colour of their skin.”

Aisha Davies, Founder and Director of Black Mothers Matter: “We are excited to start work on a project that centres Black birthers and their experiences. From our work, we know that this project being led by Black birthers for Black birthers is absolutely vital.

“We will be able to harness our experiences as Black women alongside voices from our community, and professional knowledge that comes from working within the NHS, to create something that has the potential to contribute to real and meaningful change as well as start to unpick the systemic inequalities faced by Black women.

“Overall, we believe a new approach to correcting the inequalities that we and our community face during pregnancy is vital, and this project goes a long way to helping that vision.”

Katie Donovan-Adekanmbi, Inclusion and Cohesion Specialist at BCohCo: “At BCohCo our mission is in our name – Building Cohesive Communities. We are honoured to have been invited to collaborate on such an important initiative, integral to the future of Black women and children’s health and wellbeing.

“Many attitudinal and organisational barriers currently exist within maternity spaces and services. We will be taking a deep dive into the biases faced by women of colour, working together to stimulate the innovation and creativity required to build the change. We are really looking forward to the journey.”

Ann Remmers, Maternity and Neonatal Clinical Lead at the West of England AHSN: “We are so pleased to have this fantastic opportunity to develop this innovative programme to use a QI approach to deliver meaningful, actionable improvements to reduce inequity of outcomes for Black women within maternity systems.

“It is a national priority for maternity systems to develop equity plans to address inequalities in maternity care and to improve outcomes. This pilot will support maternity services locally and regionally to develop these plans led by Black mothers.”

Contact us

If you would like to get involved in Black Maternity Matter or want to find out more about the project, please email us at weahsn.transformation@nhs.net.

References

Thanks to our friends at Black Mothers Matter for use of their photography.